5 GOOD REASONS
RESEARCH SHOWS that Caricature Logos:
1. When compared to Slick Graphic Logos outperform getting more social media
- Clicks
- Likes
- Shares
2. Present the proprietor's face in a warm and positive light prompting
- Joy and Trust
3. Instantly capture the attention of potential customers because of the
- Unexpected and Entertaining look
4. Renew lost customer connections, like they're running into a
- Long Lost Friend
5. Are easier to understood and remember then
- Boring Text-only logos
- Cold Impersonal Graphic logos
LET'S GET STARTED!
FYI: ANATOMY OF A CARICATURE LOGO
IT'S A SUM OF IT'S PARTS:
- FACE: Draws on the subject's unique facial features to solicit delight and trust from its intended audience.
- POSE: Emotes confidence and competence by its outward physical expression.
- TOOLS: Indicates the trade and hints at a level of expertise.
- APPAREL: Illustrates the subject's professional attitude and dedication to the trade.
- LOGOTYPE: Underscores the caricature by declaring the company's formal name and unique brand.
- TAG LINE: Defines what the company does - and what makes it distinctive.
- CONTAINER: A large graphic device that unifies all parts into a cohesive insignia.
About
Kenn White
Born in Saskatoon and raised in Winnipeg, Kenn is a writer, designer, illustrator and cartoonist. With degrees in illustration, graphic design and education, highlights of his career include owning an advertising art studio and serving in a tenured teaching position at Red River College. Kenn has created logos, brands, campaigns and visual identities throughout Canada and worldwide. Today, Kenn has returned to his first love, a gift that brought joy, made friends and raised the eyebrows of many teachers in his childhood: creating one-of-a-kind caricatures!