ABOUT COMPANY Caricature Logos
RESEARCH SHOWS that caricature logos:
- Prompt joy and trust in your business, as your face is presented in a warm and positive light.
- Instantly capture the attention of potential customers with the unexpected look of your brand.
- Rebuild a renewed connection with your existing customers.
- Outperform graphic logos on your social media platform, garnering more clicks, likes, and shares.
- Are quickly understood and easily remembered, unlike “text-only” and “cold graphic” logos that are difficult to decipher and challenging to recall.
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FYI: Anatomy of a Caricature Logo
IT'S A SUM OF IT'S PARTS:
- FACE: Draws on the subject's unique facial features to solicit delight and trust from its intended audience.
- POSE: Emotes confidence and competence by its outward physical expression.
- TOOLS: Indicates the trade and hints at a level of expertise.
- APPAREL: Illustrates the subject's professional attitude and dedication to the trade.
- LOGOTYPE: Underscores the caricature by declaring the company's formal name and unique brand.
- TAG LINE: Defines what the company does - and what makes it distinctive.
- CONTAINER: A large graphic device that unifies all parts into a cohesive insignia.
About
Kenn White
Born in Saskatoon and raised in Winnipeg, Kenn is a writer, designer, illustrator and cartoonist. With degrees in illustration, graphic design and education, highlights of his career include owning an advertising art studio and serving in a tenured teaching position at Red River College. Kenn has created logos, brands, campaigns and visual identities throughout Canada and worldwide. Today, Kenn has returned to his first love, a gift that brought joy, made friends and raised the eyebrows of many teachers in his childhood: creating one-of-a-kind caricatures!